Dinamo

The criteria and expectations of design constantly evolve. However, while aesthetic trends vary over time, the fundamentals of good design remain stable.

The products must be effective for what they were designed and must be manufactured with quality. As an experienced design company, we at Dinamo help our customers to find innovative solutions and new advantageous features to be successful in the market.

For this reason, goals and working methods at Dinamo involve the use of rational criteria along the design and development process: carrying out ergonomics and human factor studies, making queries among users, market analysis, contributing with original ideas and verifying its functionality. Through these comprehensive methods we will give your products the competitive edge they require to thrive in the marketplace.

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Our design principles

User-centred_

User needs determine the goals and rule the process

function → form_

Yes, form still follows function, but this does not imply a unique excluding embodiment.

Semiotics_

Aesthetics and symbolism matter: they make products satisfy the psychological needs of humans.

Long-lasting_

Good design is long-lasting, fashion is ephemeral and irrelevant.

Intuitive_

Use must be intelligible and self-explanatory

Details_

Details make the difference between correct and outstanding: nothing must be arbitrary or left up to chance.

Context_

Understanding context, including the environment, is essential.

Innovation_

Innovation is always possible with the help of new or current technologies. And it's game-changing!

Creativity_

Explore as much as you can: excellence rarely comes from first trials.

Simplicity_

Keep it simple!: Among competing solutions the best is usually the least complicated one.

Services

Dinamo, looking forward to meet the special needs of every customer, has foreseen different work modalities: from consultancy service up to integral "turn-key" projects, always in constant collaboration with the client to take advantage of the resulting feedback.

In "turn-key" projects, Dinamo becomes responsible for all the project phases, from the initial research, to the engineering, and finally to the first production units.

Another possibility consists of establishing a cooperation in which the client participates in the design process.

Finally, Dinamo also offers a strategic consulting service that brings continuous project support.

In short, Dinamo always conforms to every case with an innovative attitude that brings the latest advances in materials, processes and systems to product development.

Human-factors analysis
Bringing solutions to the user-product interaction dynamics.

Concept generation
With innovative, value-adding solutions.

Industrial design
Detailed embodiment design that makes technical and aesthetic solutions compatible. Always together with a “cradle to grave” environmental impact assessment (LCA).

Product graphics
Studying the diverse typography, symbolic, color and lay-out alternatives.

Product development
Collaborating and leading the prototyping, null-series follow-up and the final series accomplishment.

Strategic Surveillance
Identifying early market and technical potential threats and opportunities, including IP analysis (patents, utility models, registered designs, etc.).

Process

01. briefing
02. offer
03. analysis
04. concept design
05. detailed design
06. engineering and development
07. prototyping and testing
08. tooling and series-null
09. product launch

01. briefing

We conduct a joint definition and assessment of all the project requirements and goals. Through detailed checklists of required, desirable or prohibited features at all relevant levels (commercial, technical, manufacturing, economic, etc.) we make sure we fully understand our clients needs and expectations.

02. offer

Once the objectives, conditions and scope of the project are clarified, we prepare a customized offer, divided into phases and based on deliverables.

Our agile structure and flexible work organization allow us to be clearly competitive in the sector.

03. analysis

We carry out a thorough analysis at several levels:

user-product interaction: cycle of use, value, function, human-factors (ergonomics, perception,...)

market conditions: competition, trends, regulations, patents, ...

technical options: available materials, processes and technologies, ...

In each case, we use the appropriate tools and methodologies.

04. concept design

The results from the previous phase define the specific problems to be solved, the opportunities for improvement and the goals of the process of generating concepts and solutions, which can be functional, aesthetic, ergonomic, etc.

The different alternatives are shown to the client in the form of sketches, high-definition / photo quality 3D images, volumetric models, exploratory prototypes,...

05. detailed design

Once a solution has been selected we proceed to develop the list of components, materials and processes involved (BOM), the corresponding 3D models for manufacturing, their mechatronic integration, packaging and display, etc. All the way along we take into account the implications for manufacturing and assembly (DFMA), their environmental impact and the incurred costs and investments.

06. engineering and development

When advisable or under client demand, we resort to check our designs through CAE calculations and simulations of performance, manufacturing and assembly. We also ensure the maximum quality of our proposals using proven methods like topology or parametric/6σ optimisations, FEMAs and other Design-for-X techniques.

07. prototyping and testing

In this phase we build working prototypes of the final product in order to assess compliance with the initial objectives and with enforceable standards.

We use the most appropriate technology for each case:

processes: STL, SLS, FDM, machining, engraving and laser cutting, precision metalworking, die cutting, folding, ...

materials: plastics (ABS, PC, PBT, POM, PP,...), metals (steel, cast iron, aluminum alloys, ...), rubber and elastomers,...

08. tooling and series-null

Finally, when necessary or appropriate, we help our clients in the search and selection of specific suppliers for required manufacturing-assemblies. We also perform the monitoring and verification of the first samples in order to ensure an optimal product launch.

In accomplishing this task, our clients can also count on our support.

09. product launch

First samples follow-up in the market and first impressions from buyers and users are crucial to refine final details and to ensure success in the life of the product.

Many products with years of successful life in the market support us.